January 31st, 2008 by Rightsideup

A strategy memo from the Romney campaign citing figures from Florida exit polls has made its way into the blogosphere and shares a lot of my own thoughts about how Romney wins – some key points:

  • McCain has won around a third of the vote even in states where he won overall. This means two thirds of the vote is up for grabs by Romney (at least theoretically)
  • Romney leads McCain in several important categories and if he can reinforce these and switch some voters to his cause in certain others this will be enough to be at least competitive on Super Tuesday
  • If you take away the effect of McCain’s misleading comments about withdrawal timetables in Florida, that race would have been even closer.

In short, there’s still everything to fight for. Good to see that the Romney campaign thinks so too.